What I learnt about the camera angle, font and language of a magazine

Camera Shots

Long shot is taken landscape and gives the viewer more detail about the main focus. This shows shot shows  the entire body of the subject or model with their head near the top and their feet near the bottom of the frame. 

Mid shot is when the image is taken from the waist up clearly showing the character/models facial expression and the viewers can focus on the models face and body.

Close up shows very little background and concentrates on either a face, or a specific detail of mise en scène. The background is blurred out to focus on the face which shows the importance of things.

Camera Angles

Birds eye view is an angle that looks directly down upon a scene. It makes the model look like an ant which makes the viewers feel like the have power upon the subject.

Eye-level angle puts the audience on an equal footing with the character/s. It makes the viewers feel equal to the model/subject.

Low angle is when the camera looks right up to the character. This makes the model seem more powerful. This can make the viewer/reader feel intimidated or vulnerable. 

Importance of color

Red - associated with danger, war, blood, strength, love and power.

The color red is mainly used to stimulate people to make fast decisions. This is why most the "Buy now" or "Sale" banners on shop windows and online are red. On the other hand, red is also used to evoke peoples feelings and emotions.

Yellow - is associated with energy, joy and happiness.

The color yellow stimulates mental activity which generates muscle energy. The bright yellow gets the attention of people, this is why taxi's in America are yellow so that they can be spotted straight away. However if the color is used too much it can cause an eye sore and may give people headaches. 

Blue - this color is associated with wealth, trust and loyalty.

The color blue tends to calm and ease the mind. Furthermore, the color blue is mainly used for adverts/pictures to do with cleanliness. In addition, the color blue as been linked with ICT and technology. Most software and websites logo are blue for example Skype, Intel, Facebook, Twitter and MySpace.

Language

Static Register is a way of communication that uncommonly changes. It's content is kept the same for a long period of time. 

Formal Register can be a speech, announcements or rhetorical statements. This means that the language used can be formal and impersonal.

Consultative Register is the regular form of communication. For example the way you communicate with your doctor. It's semi-formal.

Casual Register is the way you talk to your friends and classmates. There tend to be the use of slang, informal and colloquialism.

Intimate Register is communication in private. This is the way you talk to your girlfriend, wife, husband or sibling.

Fonts and Texts